|
The directors of Sealwear, Peter and Regina, organised a special fashion show and open day, allowing customers both the chance to take part themselves in the event and to look back at the amazing history of the company.
Inside a specially erected marquee, a stage had been built and seating for all the invited guests – Sealwear customers form far and wide; some even arrived wearing rubber – quite brave considering the high temperatures and the blazing sunshine. Before long, the marquee was filled to capacity and everyone took their seats. Peter, the Sealwear director, gave an introductory speech outlining the history of the company. Interestingly, the roots of Sealwear go back beyond fifty year – to a company called Richwear, originally based in Aberdeen. They manufactured waterproof clothing aimed at the fishing industry. However, it was soon noticed by the company that many of its customers were not fishermen. The closest many of them got to fish was their fish and chips! Noticing a fresh market, Richwear soon began to focus more on these land-locked customers and before long, the name was changed to Sealwear and the rest is rubber history! Peter’s intro was very interesting and provided valuable context to the event.
Soon enough it was time for the main event - the fashion show. What made this extra special was the fact that it not only offered the audience a chance to trace the history of Sealwear through the decades, but also gave them the chance to participate - the models on the stage were primarily Sealwear customers. Having genuine rubber lovers modelling Sealwear creations really added to the special atmosphere, making it a fun and relaxed party. The show began by going back to the 1950s and moved through the decades, each design and the accompanying music reflecting the changing times. There was even an Avengers section – very 1960s. Of course, it was complete with a lovely woman in a figure hugging catsuit. Not leather but rubber! Even James Bond made an appearance – with a rubbery Ursula Andress completing the picture in a blue latex swim suit. The models showcased a wide variety of styles and designs, each one illustrating the versatility and imagination of the Sealwear team: a belly dancer outfit, mini-skirts, mackintoshes, capes, hoods, maids outfits, even a wedding dress in white rubber.
|
